At a reported 400,000 people, yesterday’s People’s Climate March was four times larger than expected. Other articles may feature the celebrities who turned out for a photo-op; this one is concerned with everyone else, the “odd juxtapositions” of a Muslim marching next to a Christian, a pagan next to a monk, and the work (and tech) that went into getting them there.
The People’s Climate March was large; the People’s Climate March contained multitudes. It was designed to do so in part by the technology that connected people to the event. The landing page for prospective organizers invited them to join one of the existing “hubs,” groups united by a shared cause or identifying characteristic, or to start their own. There were hubs for vegans, for people of faith, for yogis, for beekeepers, for causes like food justice and biodiversity, and for geographic regions as small as Cape Cod and as large as “The Deep South.”