Civicist: Action Network Puts the Ladder of Engagement on Autopilot

Action Network, the progressive technology non-profit described as the “backbone” of the Resistance, launched a new feature today that automates many of the discreet components of digital organizing. Called “Ladders” in a nod to the “ladder of engagement” organizing model, the tool lets digital organizers design a campaign, set certain conditions—like signing a petition—which trigger certain responses—like emailing an invitation to contact your congressperson—and then sit back and relax. Although for-profits in the commercial space have long used similar tools to poke and prod consumers into buying things, Action Network says Ladders is the most sophisticated example in the online organizing space. Read more…