Traditional CSAs struggle to compete against greater convenience and choice

There have never been more ways to get fresh produce sent to your home, from basic grocery delivery services; to “misfit” and “ugly” veggie startups; to bespoke, plant-based meal kits. But at the end of the day, what’s in a veggie box? Is it merely a collection of assorted produce, or is it a value system? Do you spend those dollars simply to fill your fridge, or are you also trying to support small farmers and local agriculture? Does it matter if the items are USDA-certified organic, or if some items are grown several states away?

As veggie box delivery companies have proliferated, some small-scale farmers say it has become harder to run traditional community supported agriculture (CSA) operations, in which consumers buy a “share” of a local farm’s harvest at the beginning of the growing season. In return for this investment, share owners get a box of whatever produce was harvested. There’s an inherent gamble, in that the consumer shares the risks associated with farming. If it’s a bad year for tomatoes, they may not get any tomatoes.

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